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Is Sponsorship Right For My Company
By Susan Friedmann

Trade shows are a bonanza of sponsorship opportunities. Talk with any show organizer, and they'll be more than happy to explain how you can make sure your company's name and logo are plastered all over the arena, on the program guide, over the hospitality suite, even on the tote bags everyone carries around all day. It's just a simple matter of money - lots of money. Spend enough, and at some conferences, you can get a seat on the event planning committee.

Is all that cash worth it? How do you know that sponsorship is right for your company? Is there a way to determine if underwriting aspects of a trade show will help your bottom line?

Absolutely.

First, it's imperative...
[ Read Article ]

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Boxman Studios Launches New Trade Show Division and Appoints Industry Veteran as Director
Boxman Studios, the recognized leader in immersive branding via modified shipping containers, today announced the company’s newly formed Trade Show Division and the appointment of Scott Young as Director of the business unit. Read More ...

New winter gear on display at SIA trade show
Imagine 20,000-plus kids in a candy store. Now imagine that those kids are all skiers and snowboarders and the candy is all of next year's most techy and stylish winter gear. That's basically what the Snowsports Industries America (SIA) trade show is. The SIA trade show ended Sunday in Denver, Colo., with an on-snow demo taking place at Winter Park, Colo., on Monday and Tuesday. Eager buyers and ... Read More ...

Electrician makes sure trade show leftovers go to charity
As an electrician for trade shows in Monterey County, Robert Morris sees what's left behind — "pallets and pallets" of T-shirts, pens, note pads and toys with corporate logos. Read More ...

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