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Make a Lasting Impression
By Jeff Gustafson

Whether you are building a small business or are part of a large organization, here is a simple suggestion for creating an impression that will carry with it long-lasting value for years to come (corporate events, seminars, trade-shows, social gatherings, local events - wherever you want to create an impression).

I attended a trade-show shortly after Desert Storm and met General Schwartzkoff and had my photograph taken with him. I was a vendor and was not suppose to be a part of the photo op. But for some reason as they were setting up the prop, the General asked me to join him for a photo. I did; he signed the photo (which was also not a part of the deal); I returned to my booth. Each time I look at th...
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In the News

Boxman Studios Launches New Trade Show Division and Appoints Industry Veteran as Director
Boxman Studios, the recognized leader in immersive branding via modified shipping containers, today announced the company’s newly formed Trade Show Division and the appointment of Scott Young as Director of the business unit. Read More ...

New winter gear on display at SIA trade show
Imagine 20,000-plus kids in a candy store. Now imagine that those kids are all skiers and snowboarders and the candy is all of next year's most techy and stylish winter gear. That's basically what the Snowsports Industries America (SIA) trade show is. The SIA trade show ended Sunday in Denver, Colo., with an on-snow demo taking place at Winter Park, Colo., on Monday and Tuesday. Eager buyers and ... Read More ...

Electrician makes sure trade show leftovers go to charity
As an electrician for trade shows in Monterey County, Robert Morris sees what's left behind — "pallets and pallets" of T-shirts, pens, note pads and toys with corporate logos. Read More ...

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