Trade Show Display Lighting

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Determining Visitor Types
By Susan Friedmann

The trade show floor is full of different types of people with different agendas. Some people have specific goals for attending the show; others do not. As an exhibitor your observation and questioning skills will be your key to determining who may be a viable sales prospect. Familiarize yourself with the various visitor types likely to frequent the tradeshow floor.

1. Definites. If you have done a thorough job of preshow marketing, definite prospects and customers will visit your booth.

2. Demonstration Junkies. Watch out for passers-by who are attracted to your booth by a demonstration or other activity. These could be valuable prospects or time wasters. Ask a few short, open-ended questio...
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In the News

LG to offer DLNA sharing on Optimus 7
(Telecompaper) LG Electronics is showcasing at the Ifa trade show in Berlin a new media-sharing service for its upcoming Optimus 7 mobile phone. The new technology makes it possible to share multimedia files on the Optimus 7 and all DLNA-compliant digital devices. This pre-installed feature allows users to send files directly from the phone's media galleries, without having to leave for another ... Read More ...

Samsung unveils tablets to compete with Apple’s iPad
Samsung displayed its tablet computers in Berlin ’s world leading trade show for consumer electronics and home appliances IFA. It is aimed to compete with Apple’s iPad, accordng to Bloomsberg news Monday. Read More ...

Economist says Vietnam’s trade deficit disease needs urgent treatment
VietNamNet Bridge – An economic advisor to the Government stresses that to achieve macroeconomic stability, Vietnam should not rely on devaluing the dong, but strive instead for a trade surplus. Read More ...

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