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Tips for a Successful Trade Show
By Janice D. Byer, CCVA, MVA
Well, autumn is almost upon us and with the onset of this season comes cleaner air and colourful outdoor scenery and, it is also prime season for trade shows. Sure, trade shows happen all throughout the year but, with many areas recognizing small business month/week, there is a greater opportunity for entrepreneurs to showcase their products or services to their target markets.
As small business owners, especially those in the start up phase, preparing for a trade show can be a very scary and frustrating time. What do we take and how do we present it?
You first need to find out the specifics of the trade show you are registered for or considering exhibiting in. If necessary,...
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