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Trade Shows
By Matt Bacak
Trade shows show promise as a "golden" marketing opportunity. Many business owners are stepping outside of the traditional box and investing in portable signage. Talking one-on-one with potential buyers provides an immediate gratification that is empowering. The trade show makes highlighting business services or products easier. Plan Ahead Working trade shows requires some planning. If possible, visit the facility prior to selecting your booth. Walk through the facility looking for potential problems that would inhibit your success, such as:
Food court: Although being located next to the food court could be beneficial, it creates a distraction. It's difficult enough to interest a potential buyer in 3-minutes; you don't n...
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