Shoe Trade Shows

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Tradeshow Success Tip Qualify Leads
By Dick Wheeler

Tradeshow exhibitors often miss important leads at trade shows because they have no lead development strategy. In addition, according to the CEIR (Center for Exhibition Industry Research), as much as 80% of trade show leads never receive any form of follow-up.

One reason is that following up with unqualified leads from trade shows is tedious. This produces disappointment, frustration and inertia as you pursue the mind- numbing work of trying (and failing) to get new business from your bag full of tradeshow booth visitors' business cards.

There is a better way. The key is to identify and classify hot prospects and the products and services they are interested in buying. There are new,...
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More Trade Show Display Resources

In the News

Boxman Studios Launches New Trade Show Division and Appoints Industry Veteran as Director
Boxman Studios, the recognized leader in immersive branding via modified shipping containers, today announced the company’s newly formed Trade Show Division and the appointment of Scott Young as Director of the business unit. Read More ...

New winter gear on display at SIA trade show
Imagine 20,000-plus kids in a candy store. Now imagine that those kids are all skiers and snowboarders and the candy is all of next year's most techy and stylish winter gear. That's basically what the Snowsports Industries America (SIA) trade show is. The SIA trade show ended Sunday in Denver, Colo., with an on-snow demo taking place at Winter Park, Colo., on Monday and Tuesday. Eager buyers and ... Read More ...

E&E Exhibit Solutions Launches Novo Displays Custom Modular Display System
New, Signature Trade Show Display Line Is Alternative Choice to True Custom Displays Read More ...

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