Selling Trade Show Display

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Elements of a Tradeshow Display
By Peter Jay

Just like any advertising, an effective tradeshow display can make or break your trade show sales or conversions. Depending on the type of trade show, an effective trade show exhibit can utilize a variety of techniques and equipment. The right size, configuration, (inline, peninsula or island exhibit), type of trade show booths, (pop up displays, modular panel systems, or custom exhibit), graphics, trade show counters or podiums) and literature or literature racks, can have a dramatic effect on the number of people who visit your trade show booth, sign up for your services, take your literature, or just walk by hardly noticing you.

No trade show display is complete without an eye catching trade show bo...
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More Trade Show Display Resources

In the News

Boxman Studios Launches New Trade Show Division and Appoints Industry Veteran as Director
Boxman Studios, the recognized leader in immersive branding via modified shipping containers, today announced the company’s newly formed Trade Show Division and the appointment of Scott Young as Director of the business unit. Read More ...

New winter gear on display at SIA trade show
Imagine 20,000-plus kids in a candy store. Now imagine that those kids are all skiers and snowboarders and the candy is all of next year's most techy and stylish winter gear. That's basically what the Snowsports Industries America (SIA) trade show is. The SIA trade show ended Sunday in Denver, Colo., with an on-snow demo taking place at Winter Park, Colo., on Monday and Tuesday. Eager buyers and ... Read More ...

Electrician makes sure trade show leftovers go to charity
As an electrician for trade shows in Monterey County, Robert Morris sees what's left behind — "pallets and pallets" of T-shirts, pens, note pads and toys with corporate logos. Read More ...

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