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Trade Show Victory
By Wendy McClelland 2004 (c) wmcclelland@shaw.ca
So you're going to have a booth at a trade show. How exciting - or how terrifying - depending on your state of mind!
First of all - remain calm - you're not the first person to do this. There's some easy to follow tips that will ensure success at the show, and give you follow up business too.
Preparation ahead of time is important. Gather all the supplies you'll need. Brochures, business cards, product samples, entry forms for a draw, professional signs and any audio visual equipment you'll need. Be sure to ask for electricity from show organizers well in advance if you will need it. Also, do not let any piece of marketing literature leave your booth without contact in...
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