Media Production Trade Shows

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Trade Show Tactics Revealed
By Colin Ong TS

Being part of a trade show gives small business a chance to experience economies of scale and to mix around with the big guys. This may also be the most stressful period for the PR Dept. head, as he will hope that R & D people will be able to bring out the latest prototype of the company's new and "hot" product to a large audience. Top management may plan to use the trade show to increase profitability and market share.

Here are some tips:

The purpose of participation:

Before deciding whether you company should be part of this trade show, there must be a meeting of top management about the demographics of their target audience and the overall impact of the trade show. If the trade...
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More Trade Show Display Resources

In the News

Boxman Studios Launches New Trade Show Division and Appoints Industry Veteran as Director
Boxman Studios, the recognized leader in immersive branding via modified shipping containers, today announced the company’s newly formed Trade Show Division and the appointment of Scott Young as Director of the business unit. Read More ...

New winter gear on display at SIA trade show
Imagine 20,000-plus kids in a candy store. Now imagine that those kids are all skiers and snowboarders and the candy is all of next year's most techy and stylish winter gear. That's basically what the Snowsports Industries America (SIA) trade show is. The SIA trade show ended Sunday in Denver, Colo., with an on-snow demo taking place at Winter Park, Colo., on Monday and Tuesday. Eager buyers and ... Read More ...

E&E Exhibit Solutions Launches Novo Displays Custom Modular Display System
New, Signature Trade Show Display Line Is Alternative Choice to True Custom Displays Read More ...

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