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Is Sponsorship Right For My Company
By Susan Friedmann
Trade shows are a bonanza of sponsorship opportunities. Talk with any show organizer, and they'll be more than happy to explain how you can make sure your company's name and logo are plastered all over the arena, on the program guide, over the hospitality suite, even on the tote bags everyone carries around all day. It's just a simple matter of money - lots of money. Spend enough, and at some conferences, you can get a seat on the event planning committee.
Is all that cash worth it? How do you know that sponsorship is right for your company? Is there a way to determine if underwriting aspects of a trade show will help your bottom line?
Absolutely.
First, it's imperative...
[ Read Article ]
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