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Is Sponsorship Right For My Company
By Susan Friedmann

Trade shows are a bonanza of sponsorship opportunities. Talk with any show organizer, and they'll be more than happy to explain how you can make sure your company's name and logo are plastered all over the arena, on the program guide, over the hospitality suite, even on the tote bags everyone carries around all day. It's just a simple matter of money - lots of money. Spend enough, and at some conferences, you can get a seat on the event planning committee.

Is all that cash worth it? How do you know that sponsorship is right for your company? Is there a way to determine if underwriting aspects of a trade show will help your bottom line?

Absolutely.

First, it's imperative...
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(Telecompaper) LG Electronics is showcasing at the Ifa trade show in Berlin a new media-sharing service for its upcoming Optimus 7 mobile phone. The new technology makes it possible to share multimedia files on the Optimus 7 and all DLNA-compliant digital devices. This pre-installed feature allows users to send files directly from the phone's media galleries, without having to leave for another ... Read More ...

Samsung unveils tablets to compete with Apple’s iPad
Samsung displayed its tablet computers in Berlin ’s world leading trade show for consumer electronics and home appliances IFA. It is aimed to compete with Apple’s iPad, accordng to Bloomsberg news Monday. Read More ...

Economist says Vietnam’s trade deficit disease needs urgent treatment
VietNamNet Bridge – An economic advisor to the Government stresses that to achieve macroeconomic stability, Vietnam should not rely on devaluing the dong, but strive instead for a trade surplus. Read More ...

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