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Top Ten Ways to Get Qualified Clients from your Tradeshow Exhibit
By Donna Gunter

Copyright 2005 Donna Gunter

Typically, doing a tradeshow isn't an inexpensive proposition. There's a great deal of investment of money in your setup and materials, as well as the time you and your employees invest in staffing the booth. If you're working solo, you're doing the bulk of the preparation and staffing alone, which adds to the anxiety and tension.

My recent tradeshow debut caused me to think about how to approach the situation, make it productive for me, and fun for my visitors. These are the ten tips I've followed in my preparation process:

1. Determine your primary goal for being an exhibitor in the tradeshow. I know that my email...
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