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Make a Lasting Impression
By Jeff Gustafson

Whether you are building a small business or are part of a large organization, here is a simple suggestion for creating an impression that will carry with it long-lasting value for years to come (corporate events, seminars, trade-shows, social gatherings, local events - wherever you want to create an impression).

I attended a trade-show shortly after Desert Storm and met General Schwartzkoff and had my photograph taken with him. I was a vendor and was not suppose to be a part of the photo op. But for some reason as they were setting up the prop, the General asked me to join him for a photo. I did; he signed the photo (which was also not a part of the deal); I returned to my booth. Each time I look at th...
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