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Five Tips for Trade Show Success on a Small Budget
By Rena Klingenberg
No matter how small your marketing budget, your business can afford to have a successful presence at trade shows without incurring big expenses. Here are five tips for exhibiting in trade shows inexpensively:
1) Have a sales representative exhibit your line at a trade show. If you can't afford a booth and travel expenses, a sales rep who exhibits in trade shows or gift marts in your industry can present your product line without the cost of a full-fledged booth. An added benefit is that a professional sales rep has a network of connections and knows your market niche well, and is likely to be more experienced in selling and trade show dynamics than you are.
2) Rent...
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