Direct Marketing Trade Shows
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Marketing 101 for Trade Shows
By Terri James
How to prepare and create a professional display for any size trade show. How to draw customers to your table and make the most of that initial contact. Marketing 101 For Trade Shows
When choosing a trade show or fair, do your research. Check the price of the tables or booths and make sure it's within your marketing budget (remember to get a receipt for tax purposes). How many people attended last year. This should determine whether it is a good investment and how much stock you would need to have on hand. If it is a large number of people, you will need to determine if you have enough stock on hand, and, if not, do you have enough time to make more. Don't rush preparations. If you just found out about...
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