Dallas Pop Up Trade Show Display
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Strong Arm Sales Stop Success Cold
By Susan Friedmann
It happens more often than you'd ever guess - in fact, it might be happening at the booth right next to yours. Recent surveys of trade show attendees show that the most dissatisfied attendees are those who purchase something that they really didn't want. Needless to say, these attendees don't have a high opinion of those companies that 'strong-armed' them, and report that they'll be unlikely to do business with them again.
How can this happen? What possible way is there to force attendees into purchasing something unwillingly?
Not all the 'people pleasers' at a trade show are booth staff. Some are walking the aisle, as attendees. When these types run into an overly-forward, persiste...
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