Dallas Exhibit Trade Show Booth Display

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Tradeshow Success Tip Qualify Leads
By Dick Wheeler

Tradeshow exhibitors often miss important leads at trade shows because they have no lead development strategy. In addition, according to the CEIR (Center for Exhibition Industry Research), as much as 80% of trade show leads never receive any form of follow-up.

One reason is that following up with unqualified leads from trade shows is tedious. This produces disappointment, frustration and inertia as you pursue the mind- numbing work of trying (and failing) to get new business from your bag full of tradeshow booth visitors' business cards.

There is a better way. The key is to identify and classify hot prospects and the products and services they are interested in buying. There are new,...
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