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Are You Throwing Money Away
By Susan Friedmann
Shopping for trade show giveaways can be an overwhelming experience. One catalog is jammed with custom printed pens, another showcases mouse pads. Your boss mentions that last year, everyone was giving away really nice tote bags. The sales rep really wants you to buy keychains that can play MP3's of your marketing message set to popular tunes.
But what happens to all this stuff after the show? Let's follow one attendee, a buyer from a mid-size manufacturing firm. Tired after spending three days at the show, he's returned to his office. He's toting two bags jam-packed with trade show giveaways, which he upends on his desk.
All those fancy pens? They get jammed in a cup on his desk. Mouse pa...
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