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Why do startups and small companies need to attend trade shows
By Andrei Smith
Many people who are running a one man show businesses or even a small business believe that exhibiting at a tradeshow is out of their league because of financial considerations, because the large companies have large marketing departments with large budgets, because a tradeshow booth is not affordable, because they just don't have the vision on how to design a booth, how to transport and assemble one, how to work a tradeshow, etc.
Except for the budgetary considerations of actually renting space on the tradeshow floor, everything else is untrue. In this article, I will show you why are tradeshows so important. I am writing this from my own experience, as someone who wo...
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