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On Branding
By Avery Manko

Situation: Your window of advantage over your competitors closes more quickly than ever and price vs. price competition is really heating up. What can you do about it? Brand. If you think branding is just for large companies, think again - you may be overlooking the most important component of a successful business strategy. Branding is not just your logo or tagline or the "look" and "feel" of your marketing communications. Branding is the sum total of your client's experiences and perceptions of your products, services, and employees. In addition, brand strategy influences company culture by setting the tone for employee interaction both internally and externally with suppliers and clients alike. In essence: your brand is what ev...
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More Trade Show Display Resources

In the News

IFA trade show in Berlin begins - interest on 3D television
Berlin - A rash of new televisions which display images in 3D were the show-stoppers Friday as the annual IFA consumer-electronics show opened its doors in Berlin. Read More ...

IFA trade fair sees interest in 3D TV
DPA/Berlin A rash of new televisions which display images in 3D were the show-stoppers yesterday as the annual IFA consumer-electronics show opened its doors in Berlin. Read More ...

New Jersey Trade Show Display Companys Employees Raise More Than $2,000 for Charity
After self-declaring May of 2010 as 'Fundraising Month,' Skyline New Jersey employees raised more than $2,000 for four charities close to their hearts. Read More ...

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