Advertising Trade Shows

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Determining Visitor Types
By Susan Friedmann

The trade show floor is full of different types of people with different agendas. Some people have specific goals for attending the show; others do not. As an exhibitor your observation and questioning skills will be your key to determining who may be a viable sales prospect. Familiarize yourself with the various visitor types likely to frequent the tradeshow floor.

1. Definites. If you have done a thorough job of preshow marketing, definite prospects and customers will visit your booth.

2. Demonstration Junkies. Watch out for passers-by who are attracted to your booth by a demonstration or other activity. These could be valuable prospects or time wasters. Ask a few short, open-ended questio...
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In the News

Agency Promo Group Announces New Cost-Cutting Trade Show Display Division
A new player in the trade show display industry cuts down prices drastically and still provides the same unbeatable service they've become known for.Chicago, IL (PRWEB) May 15, 2012 Agency Promo Group announced the formation of a new trade show display division with the goal of drastically reducing the cost of portable and modular exhibits: APG Tradeshow Displays.When companies exhibit at trade ... Read More ...

World’s largest pork trade show nears in Des Moines
Nearly 20,000 people will attend the 2012 World Pork Expo at the Iowa State Fairgrounds in Des Moines June 6-8 to see the pork industry’s newest technologies, participate in business seminars and show outstanding breeding stock. Read More ...

GlobalSpec Electronic Components & Product Design Online Trade Show and Event Draws More Than 1,200 Attendees
EAST GREENBUSH, N.Y., May 3, 2012 /PRNewswire/ -- The " Electronic Components & Product Design " online trade show and event on April 25 hosted by GlobalSpec drew more than 1,200 participants, ... Read More ...

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