Abex Trade Show Display Exhibit

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Strong Arm Sales Stop Success Cold
By Susan Friedmann

It happens more often than you'd ever guess - in fact, it might be happening at the booth right next to yours. Recent surveys of trade show attendees show that the most dissatisfied attendees are those who purchase something that they really didn't want. Needless to say, these attendees don't have a high opinion of those companies that 'strong-armed' them, and report that they'll be unlikely to do business with them again.

How can this happen? What possible way is there to force attendees into purchasing something unwillingly?

Not all the 'people pleasers' at a trade show are booth staff. Some are walking the aisle, as attendees. When these types run into an overly-forward, persiste...
[ Read Article ]

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In the News

Agency Promo Group Announces New Cost-Cutting Trade Show Display Division
A new player in the trade show display industry cuts down prices drastically and still provides the same unbeatable service they've become known for.Chicago, IL (PRWEB) May 15, 2012 Agency Promo Group announced the formation of a new trade show display division with the goal of drastically reducing the cost of portable and modular exhibits: APG Tradeshow Displays.When companies exhibit at trade ... Read More ...

World’s largest pork trade show nears in Des Moines
Nearly 20,000 people will attend the 2012 World Pork Expo at the Iowa State Fairgrounds in Des Moines June 6-8 to see the pork industry’s newest technologies, participate in business seminars and show outstanding breeding stock. Read More ...

GlobalSpec Electronic Components & Product Design Online Trade Show and Event Draws More Than 1,200 Attendees
EAST GREENBUSH, N.Y., May 3, 2012 /PRNewswire/ -- The " Electronic Components & Product Design " online trade show and event on April 25 hosted by GlobalSpec drew more than 1,200 participants, ... Read More ...

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