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Motivation ABCs Tune Up Your Booth Staff
By Susan Friedmann
Are your sales people burnt out? You may want to check. Have they clocked too many twelve hour days? Do they have enough frequent flier miles to charter a jet to Mars? Are their faces permanently skewed into perpetual smiles from chatting with hundreds of thousands of trade show attendees?
Answer yes to any one of these questions - or even chuckle at a situation a little too close to home - and you've got a problem. Working a trade show is hard. Keeping your team motivated can be even harder, especially during a busy exhibit season.
However, it is vitally important that your sales team is not only at the show, but excited about being there. Enthusiasm is contagious - and absol...
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