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On Branding
By Avery Manko

Situation: Your window of advantage over your competitors closes more quickly than ever and price vs. price competition is really heating up. What can you do about it? Brand. If you think branding is just for large companies, think again - you may be overlooking the most important component of a successful business strategy. Branding is not just your logo or tagline or the "look" and "feel" of your marketing communications. Branding is the sum total of your client's experiences and perceptions of your products, services, and employees. In addition, brand strategy influences company culture by setting the tone for employee interaction both internally and externally with suppliers and clients alike. In essence: your brand is what ev...
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In the News

LG to offer DLNA sharing on Optimus 7
(Telecompaper) LG Electronics is showcasing at the Ifa trade show in Berlin a new media-sharing service for its upcoming Optimus 7 mobile phone. The new technology makes it possible to share multimedia files on the Optimus 7 and all DLNA-compliant digital devices. This pre-installed feature allows users to send files directly from the phone's media galleries, without having to leave for another ... Read More ...

Samsung unveils tablets to compete with Apple’s iPad
Samsung displayed its tablet computers in Berlin ’s world leading trade show for consumer electronics and home appliances IFA. It is aimed to compete with Apple’s iPad, accordng to Bloomsberg news Monday. Read More ...

Economist says Vietnam’s trade deficit disease needs urgent treatment
VietNamNet Bridge – An economic advisor to the Government stresses that to achieve macroeconomic stability, Vietnam should not rely on devaluing the dong, but strive instead for a trade surplus. Read More ...

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